As PR Director for my sorority’s recruitment, I led the creative direction from start to finish — planning and executing photoshoots, editing content, and ensuring a cohesive visual presence across all platforms. I developed a consistent aesthetic that reflected our chapter’s values and energy, curated social media content that engaged both current and potential members, and coordinated with teams to ensure every detail, from outfits to timing, aligned with our vision. This role strengthened my skills in creative planning, visual storytelling, and producing content that connects with a specific audience.