In the Fall of 2023, I was one of two girls selected to be Glow Recipe’s Campus Marketing and Events Coordinators at The University of Alabama! Glow Recipe is a skincare brand known for their playful and clean brand image, and the philosophy of Korean skincare practices in their products.

We brought the brand to life, hosting three curated events on and near campus that reached over 600 students IRL. From concept to execution, Alyssa and I handled product sampling, product education, and interactive games all designed to immerse students in the Glow Recipe world and experience.

In addition to this, I captured, created, and shared content across Instagram and TikTok. This included short-form videos on TikTok, Instagram story graphics for upcoming events, and Instagram posts!

Bringing Glow Recipe to life in each one of these activations was such an incredible experience. Blending a few of my favorite things together: creativity, community, and skincare! I loved it so much, that the following fall semester I accepted a very similar role with Sol De Janeiro.