
Sol De Janeiro
Campus Marketing/Events Coordinator
Event Marketing · Brand Activation · Content Creation · Creative Strategy
At The University of Alabama in the Fall of 2024, I was selected to be Sol De Janeiro’s Sol Squad Campus Marketing and Events Coordinator! Sol De Janeiro has been a dream brand of mine for a while, so I was so honored when I got this role! There was one rep for each college, including Texas A&M, The University of Texas, and many more. Sol De Janeiro is a Brazilian-inspired beauty brand, known for their iconic signature scent and fun body products.
I brought the brand to life, hosting three on-campus events that reached over 500 students at Alabama. From concept to execution, I handled product sampling and product education all designed to immerse students in the Sol De Janeiro world and experience.
In addition to this, I captured, created, and shared content across Instagram and TikTok. This included short-form videos on TikTok as well as Instagram story content.