For The Green Stream, an organic juice truck on Scenic Highway 30A in Seaside, Florida, I led a full creative refresh to bring their brand back to life! I noticed a gap between their bright, organic, wellness-focused products and lack of energy in their existing social media presence. From there, I conceptualized a surf-inspired coastal lifestyle shoot to better reflect their brand identity, and help them stand out in their local market.

I crafted a detailed shot list (as pictured to the left), styled the shoot, and directed the models on location to ensure I captured a good range of brand-aligned imagery. From product shots to lifestyle content, each frame was curated to reflect the bright, summery, health-focused brand image the Green Stream has.

I executed all photography and produced a few short-form video reels to support their content strategy across Instagram and TikTok. This truly has been one of my favorite projects to date; combining strategy, vision, and storytelling in a place that aligned with the brand and both my creative style.